Monday, October 3, 2011


There is an ancient story told in many traditions that goes something like this:

Once upon a time there was a little boy with a bad temper. His father gave him a bag of nails and told him that every time he lost his temper, he should hammer a nail in the fence. The first day the boy had driven 37 nails into the fence. But gradually, the number of daily nails dwindled down. He discovered it was easier to hold his temper than to drive those nails into the fence.

Finally the first day came when the boy didn't lose his temper at all. He proudly told his father about it and the father suggested that the boy now pull out one nail for each day that he was able to hold his temper. The days passed and the young boy was finally able to tell his father that all the nails were gone. The father took his son by the hand and led him to the fence.

"You have done well, my son, but look at the holes in the fence. The fence will never be the same.

If we fail a customer once, we probably fail them for a lifetime. It takes a long time to rebuild trust. In my last post, I spoke of an incident I had with an auto supply store. Despite the fact that another counter person stepped forward to help out, I will probably never go back there - at least not for a very long time.

Make it your New Year's resolution to make sure you never leave your customer with scars.

Tashi Delek!

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